llms.txt
What it is, what the file looks like, and the honest state of the evidence including why Google compared it to the keywords meta tag.
Read the guide →Agent view — served from /guides.md.
Guides
Guides
Ten guides covering the technical side of AI visibility — the half that AEO advice usually skips. Each one ends with a section on where the topic is genuinely contested, because this field is young enough that certainty is usually a sales technique rather than a finding.
Start with these four
If you read nothing else, these cover the failures that account for most of what we find in a first audit.
| Guide | The problem it solves |
|---|---|
| JavaScript & AI crawlers | Your page is empty to anything that does not run scripts |
| AI crawlers & robots.txt | You are blocking crawlers you meant to allow |
| Content negotiation | Your page costs thirty times more to read than it needs to |
| llms.txt | Whether the most-hyped file in the field is worth an hour |
All guides
Ten guides
AI crawlers & robots.txt
Block training, allow citations. A copy-paste template for 13 named agents, plus how to check if you are already blocking them.
Read the guide →JavaScript & AI crawlers
Most AI crawlers never run your JavaScript. How to check what they actually see, and the four ways to fix it.
Read the guide →Content negotiation
Serving markdown instead of HTML cuts what an AI pays to read your page by 80-99%. Implementation for four stacks.
Read the guide →Schema drift
When your structured data contradicts your visible page. Why accuracy beats volume, and why validators never catch it.
Read the guide →Lighthouse agentic browsing
What Google’s experimental audit scores, what it skips, and whether it is a ranking factor.
Read the guide →WebMCP
The standard that lets sites expose callable tools to agents, why adoption is near zero, and what to do instead.
Read the guide →Google AI Overviews
What actually influences inclusion, and why there is no AI Overviews schema.
Read the guide →AEO without the hype
What Answer Engine Optimization is, the five tactics that work, and four things being oversold.
Read the guide →AEO vs GEO vs SEO
They describe the same discipline. Why the naming fight exists and which term to use.
Read the guide →Questions
Frequently asked
Where should I start with AI visibility?
With whether AI crawlers can read your pages at all. The JavaScript rendering guide and the robots.txt guide cover the two failures that most often make everything else irrelevant.
Do these guides assume technical knowledge?
They assume you can read a code block or hand one to a developer. The business-level explanation is on the AI visibility page instead.
How often are the guides updated?
The standards move weekly, so guides are reviewed on the same cadence and carry a last-updated date. Anything contested is flagged in a section at the end rather than quietly omitted.
See how AI reads your site
Eight checks against your domain in about fifteen seconds. No email.