Three kinds of content work. Each starts from what the audit or AI's answers show.
What AI says about you comes from pages, yours and other people's. We fix the ones you own, write the ones that are missing, and work on the ones AI trusts elsewhere.
We rewrite the copy on pages you already have, and show you each change before and after.
Titles and descriptions in the words your buyers use
The answer first, then the detail
Each section makes sense on its own, so AI can quote it
The follow-up questions buyers ask, answered on the page
One clear line on what you do, the same on every page
Plans, specs and comparisons in tables
Old prices, numbers and steps brought up to date
Bylines and short bios from your own people
Found by Representation, every 3 weeks
New content
Questions where AI names competitors and not you.
We write the page that answers the question, using only facts you've confirmed.
Articles for the questions you lose
A page for each use case and industry you serve
Comparison and alternatives pages, fair to every name
Pages for the tools you work with
Customer stories, told with your real customers
A short study from your own data, when you have it
Corrections where AI states a wrong fact about you
Plain answers to the doubts AI repeats, such as price
Found by Representation, every 3 weeks
Other sites
The pages AI cites that don't mention you.
We work on the sites AI trusts, and you approve every step.
Review site profiles, claimed and completed
Marketplace and partner listings, complete and current
Corrections on the business directories AI reads
A note to authors who got a fact about you wrong
A pitch to the authors of the lists AI cites
LinkedIn articles and posts, posted by your people
Press releases, written from facts you confirm
Pitches to the publications AI cites, sent once you approve
A plan before the first word. We review what you have, then write it, or brief your writers.
Content plan: yourwebsite.com
Your library: 46 pages reviewed
Pricing pageAnswers cost questions below the fold
Rewrite
Two onboarding guidesGive AI two different answers
Merge
2021 product tourNames a plan you no longer sell
Retire
Security overviewClear, current and easy to quote
Keep
Next 3 weeks
Payroll for 50-person companiesA use-case page for a question AI answers without you
Our editorBrief to your team
Alternatives to acme.exampleA comparison, fair to every name in it
Our editorBrief to your team
A customer storyWith a customer who agrees to be named
Our editorBrief to your team
An example content plan for yourwebsite.com, with 46 pages in its library reviewed. The pricing page is to be rewritten, because it answers cost questions below the fold. Two onboarding guides are to be merged, because they give AI two different answers. A 2021 product tour is to be retired, because it names a plan no longer sold. The security overview stays as it is. Next 3 weeks: a use-case page on payroll for 50-person companies, a comparison of alternatives to acme.example, and a customer story. Each is written by our editors, or, if you choose, briefed to your own team.
Most sites already hold the answers AI needs, in the wrong shape. We review every page first, then plan the pieces in the order that matters, for our editors or for yours.
How a piece gets written. Evidence first, then a writer, an editor and you.
1
We start from the evidence.
The questions the piece must answer, what AI says now, and which pages it cites instead.
Evidence · yourwebsite.com
QuestionWhich payroll provider suits a 50-person company?
AI namesacme.example, globex.example
AI cites2 list articles, 1 review site
YouNot named
2
We write the brief.
The questions buyers ask and the follow-ups AI asks next, as headings, with only facts you've confirmed.
Brief · outline
How to choose a payroll provider for a 50-person company
What should a growing company look for?
How much does payroll cost at 50 people?
How long does switching take?
Facts
Founded in 2014, confirmed
?For you: how long does switching take?
3
A first draft, then an editor.
We draft with AI from the brief alone. A person on our team then edits it, matches it to your voice and signs it off.
Draft 2 · edited
Our industry-leading platform makes payroll easy for everyone.
Before you switch payroll at 50 people, check these 3 things.
Signed off by a Code4X editor
4
We check it before you see it.
The answer comes first, each section stands on its own, every claim about you traces to a fact you confirmed, and nothing is copied.
Checks before review
The answer in the first 50 words
Each section makes sense on its own
Every claim about you confirmed
Nothing copied from other pages
Your buyers' words in the title
5
You approve. We deliver.
Approve, ask for changes or reject in your dashboard. Approved pieces arrive ready to publish, or we publish them where you've given us access.
Your dashboard · approvals
How to choose a payroll providerArticle · 1,400 words · FAQ included
RejectAsk for changesApprove
What we never do. The rules that keep your name worth trusting.
Shortcuts cost trust, with buyers and with AI. So every piece we write, on your site or anywhere else, follows the same rules, and we tell you up front what's outside our work.
Pay for a place in a list without a clear sponsored label
Invent numbers, quotes, customers or case studies
Say anything about you that you haven't confirmed
Copy passages from the pages AI cites
Publish, post or send anything without your approval
Outside our work
Reddit and forumsWikipediaPaid adsRunning your social accounts
Our rules for content. We never write, buy or edit reviews, or pay for a place in a list without a clear sponsored label. We never invent numbers, quotes, customers or case studies, or say anything about you that you haven't confirmed. We never copy passages from the pages AI cites, or publish, post or send anything without your approval. Outside our work: Reddit and forums, Wikipedia, paid ads, and running your social accounts.
Questions about content. What marketing leaders ask us first.
Who writes the content?
Our editors. Each piece starts as a brief built from the questions it must answer and the facts you've confirmed. We draft it with AI from that brief, then a person edits it and signs it off before you see it.
Do you update the content we already have?
Yes. We review every page and mark each one keep, rewrite, merge or retire. Old prices, numbers and steps get brought up to date, because AI repeats them as if they were current.
Can our own writers do the writing?
Yes. Instead of a draft, we hand your team a brief for each piece: the questions it must answer, the facts it may use and the checks it must pass.
Where do the facts about us come from?
From you. We use only facts you've confirmed. When a piece needs a fact we don't have, such as how long onboarding takes, we ask you rather than guess.
Will you post or send anything as us?
No, not without your approval. LinkedIn posts go out from your own company page or your people's profiles. Press releases and pitches to publishers go out only once you've approved them.
Do you write reviews for us?
No. We complete your review site profiles and give you an email to ask your real customers for a review. We never write, buy or edit reviews.
Can you guarantee AI will mention us?
No. AI engines decide what they mention. We ask the same questions before and after each piece, call it an improvement only when the change is clear, and tell you when nothing moved.
How is this different from an SEO content agency?
We write for the questions AI answers without you, found in AI's own answers every 3 weeks, and measure each piece on those same questions. Our engineers also fix the website, so AI can read what we write.
Find out what AI can read on your site. Then let our editors fix what it says about you.
